December is Learn a Foreign Language Month: The Business Case
Since its inception in 2009, Learn a Foreign Language Month, recognized in December, has encouraged people to embrace the challenge and opportunity of learning a new language. Established to promote cultural understanding and global connectivity, this initiative highlights the importance of linguistic skills in bridging gaps, fostering relationships, and expanding horizons.
For businesses, this month serves as a timely reminder of the critical role language learning plays in navigating today’s interconnected world. Encouraging employees to learn a foreign language may not only align with personal and professional development goals but also could offer tangible benefits that enhance a company’s competitive edge.
As we reflect on the significance of this observance, let’s explore why promoting foreign language learning during this dedicated month makes sound business sense.
Global Communication in a Borderless Economy
The ability to communicate effectively across languages and cultures is a strategic asset. For businesses expanding into new international markets, language proficiency can be the key to building trust with local partners, understanding customer needs, and navigating cultural nuances. Whether negotiating contracts, providing customer support, or fostering cross-border collaboration, employees who can communicate in the local language bring invaluable insights that can drive business success.
Improved Customer Relationships
Customers are more likely to trust and engage with businesses that speak their language. Promoting foreign language learning empowers employees to connect authentically with diverse clientele, ensuring that messaging, service, and branding resonate across different cultures. This not only builds loyalty but also enhances the company’s reputation as a global and inclusive organization.
Fostering Diversity, Inclusion, and Collaboration
Encouraging employees to learn a foreign language also strengthens internal collaboration. In multilingual teams, language learning fosters empathy and understanding, breaking down communication barriers and improving teamwork. It demonstrates the company’s commitment to diversity and inclusion, helping employees feel valued and supported in their multicultural identities.
Talent Retention and Employee Development
Investing in language training sends a powerful message to employees: the company values their growth. Offering resources such as language learning apps, online classes, or in-person workshops enhances professional development and job satisfaction. Employees are more likely to stay loyal to organizations that invest in their long-term success, reducing turnover and increasing retention.
Innovation and Adaptability
Learning a foreign language isn’t just about vocabulary—it’s about expanding perspectives. Employees who engage in language learning develop cognitive skills such as problem-solving, adaptability, and creativity. These traits are invaluable in addressing complex business challenges and staying innovative in a competitive market.
Practical Ways to Celebrate Learn a Foreign Language Month
Businesses can support language learning initiatives during December with strategies such as:
Hosting workshops or webinars on language and cultural awareness.
Offering discounts or subsidies for language learning platforms like Rosetta Stone, Babbel, or Duolingo.
Encouraging team challenges where employees learn basic phrases of a language relevant to business goals.
Featuring employees who speak multiple languages in company newsletters or events
As remote work and international collaboration become more prevalent, the demand for multilingual professionals continues to rise. By encouraging language learning, businesses can future-proof their workforce, ensuring that employees are equipped to succeed in an interconnected world.
Take advantage of the free resources available to your organization and your employees. Frederick County Workforce Services offers SkillUp Frederick which has thousands of self-paced online learning courses including other languages. Frederick County Public Libraries offers Mango Language at no cost. All you need is a library card or active account.
Finally, connecting with local organizations such as Literacy Council of Frederick County, Asian American Center of Frederick, and/or Centro Hispano may be another way for your organization to connect with multi-cultural organizations while exploring ways to learn a new language.